Combining copywriting and NLP (Neuro- Linguistic
Programming), gives you the powerful communication
tools you need to achieve crystal clear communication.
People often find it difficult to know what to write or how
to approach their advertising or marketing projects.
Successful freelance copywriter Buzz Campion has
dispelled some of this mystery and shows the aspiring
copywriter what to do. Basic ideas clearly laid out to help
achieve your copywriting goals.

This book shows you how to command attention, drive
home your point and influence your customers
decisively. It is produced in easy to read format and
friendly style. Brimming with insights into what works well and what
does not. Discover the secrets of magic words that sell and keep on selling.